Where EU Capital Meets Western Balkan Opportunity — and Scales with Confidence
- EUWBBC is the cross-border business infrastructure connecting capital, companies, and capabilities between the European Union and the Western Balkans.
- We enable structured deal flow, trusted partnerships, and scalable growth through one integrated ecosystem — combining business matchmaking, institutional credibility, and executive upskilling.
Cross-border business fails not because of lack of opportunity — but lack of structure.
Despite strong interest between the European Union and the Western Balkans, companies and investors face recurring challenges:
- Fragmented access to credible partners, projects, and capital
- Execution risk caused by misalignment across markets and institutions
- Capability gaps that prevent deals from scaling after signature
EUWBBC was created to solve this — structurally, not politically.
One Ecosystem
Three integrated pillars. Measurable outcomes.
Business & Capital Matchmaking Platform
A two-way gateway enabling capital inflows and outflows between the EU and the Western Balkans.
Through our Business Matchmaking Platform, EUWBBC facilitates:
• Market-ready project and partner sourcing
• Qualified introductions between corporates, investors, and institutions
• Structured pathways from opportunity → partnership → execution
This is not just business networking. This is deal-oriented, execution-ready matchmaking.
Institutional & Board-Level Credibility
EUWBBC operates with high-level governance, a credible Board, and a strong Advisory Council bringing together European and regional leadership.
This credibility:
• Reduces friction in cross-border engagement
• Builds trust among decision-makers
• Accelerates alignment between private sector and institutional stakeholders
EUWBBC provides confidence, clarity, and continuity — the foundation of serious cross-border business.
EU-WB Training Academy
Capital alone does not scale businesses — capability does.
The EU-WB Training Academy is the capability arm of the ecosystem, equipping leaders and organizations with:
• EU-aligned leadership and governance standards
• Investment readiness and scale-up competence
• Commercial, strategic, and operational excellence
The result: partnerships that don’t just happen — they succeed and grow.
A trusted platform for those who execute, invest, and scale.
Corporates & Scale-Ups
Access markets, partners, and growth opportunities across the EU and Western Balkans with structure and confidence.
Investors & Funds
Engage with vetted projects, qualified partners, and execution-ready deal flow.
Institutions & IFIs
Collaborate with a credible ecosystem partner capable of supporting implementation and market engagement.
Chambers & Business Associations
Extend reach and impact without duplication — through a shared EU–WB operating layer.
EUWBBC membership is not just about belonging. It’s ultimately about positioning.
EUWBBC members do not simply join a council — they operate inside a cross-border business ecosystem designed for execution and scale.
Membership provides:
- Priority access to the Business Matchmaking Platform
- Strategic positioning within EU–WB deal flow
- Engagement with high-level peers, institutions, and partners
- Capability development through the EU-WB Training Academy
From opportunity to execution.
From connection to scale.
EUWBBC exists to convert EU–Western Balkans potential into measurable economic outcomes — by connecting capital, companies, and capabilities inside one trusted structure.
Dr. Bilal Kola
President – EU-Western Balkans Business Council (EUWBBC)
Dr. Bilal Kola is the President of the EU-Western Balkans Business Council (EUWBBC) and Co-Founder & CEO of FocalPoint Brian Tracy – Western Balkans, representing one of the world’s leading business coaching organizations across six Western Balkan countries.
An international business lawyer qualified in England and Wales, Dr. Kola holds a Law degree (LLB), a Master in International Business Law (LLM) and a PhD in Strategic Leadership. Over the past 25+ years, he has held senior leadership roles across legal practice, business consulting, executive coaching and corporate governance.
The EU – Western Balkans Business Council (EUWBBC) is an independent, Brussels-based association that supports companies and institutions engaged in – or interested in – economic cooperation between Western Balkans and the EU.